The GTM Audit.
Find out which assumptions survive checking.
I take the assumptions your go-to-market already rests on — positioning, channel, pricing, buyer — and check them against the evidence. You get a written finding with every figure traced to a named source, then a call to walk through it.
$1,500 · one focus area · written finding, delivered in 7 days, plus a 45-minute call.
Request the audit →What you actually receive
A written finding on which of your GTM assumptions the market supports — and which it doesn't.
The sources behind every claim, named and dated, so you can check me rather than trust me.
A 45-minute call to work through it, and one prioritised action to take first.
Choose your focus.
Same audit, same price. The focus decides which assumptions get checked.
GO-TO-MARKET
Market entry, distribution channels, customer acquisition. For founders preparing to enter a new market or break through a growth plateau.
BRAND & POSITIONING
Brand identity, positioning, market perception. For companies whose brand is not converting trust into business.
CAPITAL & FUNDRAISING
Investor readiness, pitch architecture, capital stack. For founders preparing to raise or currently in a fundraising process.
AI & TECHNOLOGY
AI adoption, automation opportunities, technology strategy. For business operators evaluating where AI can remove costs or create leverage.
A document you can check.
Most advice asks you to trust it. This one shows its sources and names what it cannot establish.
What is actually blocking growth
Not the symptom you came in with. The upstream cause — the thing that, once addressed, changes the trajectory of everything downstream.
One clear next action, sequenced correctly
Not a list. One move. The thing to do before anything else, with a rationale for why it comes first and what it unlocks.
What the evidence cannot settle
Every audit ends with the questions public sources could not answer, stated plainly — so you never build a plan on a gap you didn't know was there.
How it works
Request
Submit a brief request describing your situation — the problem, the context, and what you need to resolve. You'll hear back within 24 hours.
Align
A short intake conversation to confirm scope, establish context, and match the session to the right focus area before we meet.
Session
45 minutes on Zoom. Recorded if you want it. No slides required. You bring the problem — I bring the structure.
What founders say.
We had been circling the same GTM problem for three months. One session reframed the entire question — and the constraint he identified wasn't what we thought it was. We moved in a different direction the following week. It worked.
I came in thinking I had a brand problem. Turns out it was a positioning problem masquerading as one. The distinction matters — it changed what we spent the next quarter building. Straight, efficient, no noise.
Before you book
Tell me what you're working through.
Fill in the form and I'll come back to you within 24 hours to confirm scope and schedule. If the problem doesn't fit a 45-minute format, I'll say so — and point you toward what would actually help.
You'll receive a response within 24 hours to confirm scope and schedule.