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7
channels ranked
GROW · Gtm
Coming soon
Africa GTM Playbook
Enter African markets the right way, the first time
A fill-in template, not a read: 7 African distribution channels ranked, a local-affordability pricing framework, a 20-point launch audit, and a 90-day sequence — built to work through with your co-founder, not skim once and forget.
7
African distribution channels ranked
5
Working sections to fill in
20
Point GTM readiness audit
(WHAT'S INSIDE)
Every section, mapped out.
01
Market Diagnosis
Define your customer, market, and the Africa-specific barriers you need to plan around.
02
Channel Strategy
Choose the right African distribution channels and fill in your activation plan for each.
03
Pricing Framework
Build your pricing stack using the African affordability model, not a USD price with local discounts.
04
The 20-Point GTM Audit
Run this audit before launch. If you cannot check 15+ boxes, you are not ready.
05
90-Day Launch Sequence
Week-by-week actions from first market test to early-stage scale, Africa-specific.
Coming soon
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